Who I’ve worked with: Bdeo, Orange, Systellar, Pandora, Lacoste, Hugo Boss, BaByliss, Bestway.

Three symptoms. One root cause.

• AI features nobody uses. The team invests in AI that never reaches the user. Claims dashboard
• One version of the product per client. Every new client multiplies maintenance. Ethos design system
• Flows that lose users at the end. Drop-off comes after you’ve already paid for acquisition. Fibre purchase flow

What I help solve. From understanding the problem to building the solution.

Four ways to start. From lighter to deeper commitment.

1. 90-minute diagnosis

   01 · To start · 90 minutes · Session

   A session with your product and your data. Within 48 hours you get the 5 decisions that move your metric most, ranked by impact.

   Credited if we continue with the audit.

   You get:

   • The 5 decisions, prioritised by impact, in writing

   Ideal for: Teams who want a senior second opinion before investing further.

2. Product and UX audit

   02 · Starting point · 2–3 weeks · Fixed project

   You get:

   • Report with decisions prioritised by impact
   • Research recordings and findings
   • Handover session with your team
   • 1 month of follow-up

   Ideal for: Teams with a product in production who don’t know why it isn’t used.

3. Ongoing support

   03 · Ongoing · A few hours a month · Monthly retainer or block of hours

   You get:

   • Weekly review of the team’s work
   • Documented product decisions
   • Evolution of the design system

   Ideal for: Startups with one or two designers who need judgement.

4. Build projects

   04 · Tailored · Depending on scope · Fixed project (50% upfront, 50% on delivery)

   You get:

   • The piece in production (website, design system or flow) with its documentation, ready for your team and your AI to keep building

   Ideal for: Companies that need something specific built.

After the first call, I’ll send you a proposal with scope and budget within 48 hours. If none of these fits, I’ll tell you.

Who it’s not for.

• If you’re looking for someone to produce screens without access to users or data.
• If there’s no product or hypothesis to validate yet. (If it’s a 0→1 with founders, yes: I did it with Synapse.)
• If you need full-time design for years: I’ll recommend hiring.

Results.

• −33% time per claim
• +7% conversion
• −49% cropped photos for the AI
• 210 components in a single system

Private case · Synapse (Systellar): from hypothesis to aerospace platform in under 3 months. Happy to tell you about it on a call.

“The feedback has been extremely positive and they can’t wait to switch. In sandbox simulations, one of their assessor team leads timed himself reviewing a claim: he went from 12 minutes on average with the old dashboard to 6 with the new one.”

• Claims management dashboard · Bdeo: −33% time per claim · 5 enterprise clients on schedule
• Ethos, a multi-client design system · Bdeo: 210 components · almost every client on the same base
• AI-assisted claims flow · Bdeo: −33% GPS permissions denied · −49% cropped photos for the AI
• Fibre purchase flow · Orange: +7% conversion · corporate standard

What they say.

How I work. No surprises.

1. 20-minute call (20 min)
2. Proposal within 48 hours (48 h)
3. Work with weekly deliveries (Depends on format)
4. Handover and follow-up (1 month of follow-up)

Frequently asked questions.

Why not hire someone full-time?

If you need design every day for years, I’ll recommend it myself. If what you need is senior judgement for a specific problem, or to cover the gap while you find that person, you can start in one or two weeks instead of months.

How do you combine it with your job at Bdeo?

I take on 1–2 projects at a time at most, with hours and deliverables agreed from the start. I don’t work with Bdeo’s direct competitors.

What language do you work in?

Sessions in Spanish. Documentation and deliverables in Spanish or English.

Can you work with my design team?

Yes, and it’s usually what works best. I work with your team, not alongside it: I review their work, we make the decisions together, and the judgement and the components stay in-house.

Do you work with startups or large companies?

Both. I’ve designed product for a deeptech startup from day zero and for an enterprise platform used by insurers in more than 30 countries. What matters is that there’s a product where design can move a metric.

How do you handle confidentiality?

With a mutual NDA by default, signed before I see anything of your product.

How much does it cost?

It depends on the scope. After the first call, I’ll send you a fixed proposal, with no surprises.

How do you invoice?

Projects: 50% upfront and 50% on delivery. Ongoing support: monthly.

Tell me about your problem.

Book 20 min · hola@vicentemolero.com. I reply within 48 hours.